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ISBN: 1740097637Издательство: Longman
"The elements of this program which covers a system to approach attendees proved very successful. We estimated we increased our quality (sales) leads by 300%" - John McGregor, Sales & Marketing Manager, 3M, Australia Get the greatest return on your marketing dollar from trade shows. Incorporates detailed instructions for training the people that will be staffing the stand in key skills. Can be implemented by any business in any industry. Attending exhibitions and trade shows can be expensive, so how can a business justify the expense? By making a profit! Exhibitions and Trade Shows demonstrates how to make a profit from exhibiting by taking you through a structured timeline of certain activities that need to be performed at specific times. It incorporates what to do before, during and after a show. Since this unique system was first developed in 1990, the author has had a track record of success with it across many...