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ISBN: 087584832X, 9780875848327Издательство: Harvard Business School Press
For all its growing importance, the booming franchise phenomenon remains largely undocumented and poorly understood, with very little insight available on the management challenges that chains face. Jeffrey Bradach fills this void with a penetrating look at the key factors that shape a chains' success. Using examples from major restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, Bradach extracts the ingredients that make for a thriving enterprise. Clear and engaging, this is essential reading for understanding and managing today's franchise business.