Global High-Tech Marketing: An Introduction for Technical Managers and Engineers (Artech House Professional Development Library)
Jules E. KadishISBN: 089006704X;
Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.
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