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Jules E. Kadish

Global High-Tech Marketing: An Introduction for Technical Managers and Engineers (Artech House Professional Development Library)

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· OZON.ru 2609р. [Проверить наличие]
ISBN: 089006704X
Издательство: Artech House Publishers
Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.
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