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Jean J. Boddewyn

Global Perspectives on Advertising Self-Regulation : Principles and Practices in Thirty-eight Countries

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· OZON.ru 2001р. [Проверить наличие]
ISBN: 089930723X
Издательство: Quorum Books
Millions of ads are issued every year here and abroad. A fraction of them are defective. One essential way to ensure that ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through self-regulation, peers set up standards ofgood advertising practice and enforce them. The relative advantages and shortcomings fo this social-control device are scrutinized, and its use around the world is analyzed in terms of membership, structure, standard-setting, complaint-handling (sometimes with the help of non-industry members), and relations with governments and consumer activists.
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