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ISBN: 0837602084Издательство: Bentley Publishers
Glory Days conjures up images of cruise nights, impromptu drag races, and genuine American fun. It is the story of the GTO, Tigers and Monkees, of Royal Pontiac, drag racing, corporate politics, and personal allegiances. Glory Days illuminates anera when Detroit's Woodward Avenue fairly rumbled with V-8 power, as young people slowly cruised the wide boulevard. Glory Days is also an American success story, giving an insiders view of what it took then, and what it will take in the future, to keep alive America's passion for the automobile. In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaioning successful brand marketing for automobiles: Why brand management for cars differs from other branded products Howto position a model for the best possible tie-in promotion--and how not to What it takes to establish and evolve a brand image Wangers knows what he is talking about, for he was part of the most successful brand marketing campaign...