Обложка книги High Tech Product Launch

High Tech Product Launch

ISBN: 0966660404;
Издательство: Pele Publishing

Comprehensive guide to effective marketing and management techniques for launching products to the market. Based on the real world experience of a prominent Silicon Valley consultant, the book outlines the processes and planning needed for a successful product launch. Included are guidelines for choosing the right collateral and channels, developing positioning and messaging, managing launch teams, and effectively using the Internet and intranets for marketing programs.