Нравится LibRing?
Расскажи друзьям:
Paul Temporal, K. C. Lee

Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology

Книгу можно купить в интернет-магазинах:

· OZON.ru 3309р. [Проверить наличие]
· OZON.ru 2431р. [Проверить наличие]
ISBN: 0471845965, 9780471845966
Издательство: John Wiley & Sons
Год издания: 2000
Страниц: 232
"There?s branding and there?s high-tech branding and the differences are enormous. The authors do a great job in isolating the many important principles of branding in an increasingly high-technology world." Al Ries Chairman, Ries & Ries Co-author, The 11 Immutable Laws of Internet Branding "The internet and e-commerce have inspired phenomenal changes in the business world, but at least one thing has remained constant: the importance of building a strong brand." Ed Zander President, Sun Microsystems, Inc. "Building a strong consumer brand has always been a monumental task. But, never more so than today, with the explosion of technology, innovation and communication. Paul Temporal has taken a pragmatic and credible approach to suggesting howthis effort can be tackled, through his reiteration of basic branding principles, to his reliving case studies of companies which point the way forward. Along the way, he reminds us that branding is all about building a long-lasting...
Посмотрите другие книги этой тематики: