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Klaus Schmidt, Chris Ludlow

Inclusive Branding: The Why and How of a Holistic Approach to Brands

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· OZON.ru 820р. [Проверить наличие]
ISBN: 0333980794
Издательство: Palgrave MacMillan
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.