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ISBN: 1562862650Издательство: American Society for Training & Development
Here's how training and performance practitioners can learn to easily understand and use marketing principles to jump-start new or vitalize existing programs. Learn how to apply the ADDIE steps to marketing and you'll be following the simple steps to success. Included in this issue is how to target your audience, create a marketing mix, and how to produce program brochures and advertising that will draw a response.