Обложка книги International Marketing Research

International Marketing Research

ISBN: 0130453862;
Издательство: Pearson Education

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for researchpurposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.

Похожие книги:

The 1980s have witnessed the mass migration of developi…

Challa S. S. R. Kumar
The Series Nanotechnologies for the Life Sciences (NtLS…

Challa S. S. R. Kumar
Nanomaterials–Toxicity, Health and Environmental Issues…

V. Kumar, David A. Aaker, George S. Day
Contains detailed discussions of the process, with nume…

Pawan Kumar Avadhanam, Mr. Prashant, Jayaditya Sharma Korada
This Book is on foreign exchange market.a?? Foreign exc…
The recreational services such as scenic, aesthetic, an…

Neetu Khatri,Ajay Bilandi and Mahesh Kumar Kataria
This text book “A Comprehensive Review on Ointments: Th…
This Book is very much useful for Policy makers with po…
Marketing is one of the most dynamic fields which decid…
Globalized competition is a reality today and the compe…
This book investigates the impact of exchange rate pass…