Обложка книги Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts

Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts

ISBN: 0749433558;
Издательство: Kogan Page

Key Marketing Skills provides professionals new to the marketing arena with solid information on particular marketing topics. Fully interactive, it contains case studies for each chapter and a CD-ROM which allows the reader to formulate an action plan and make use of questions and answers to facilitate learning.