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James R. Gregory, Jack Wiechmann

Leveraging The Corporate Brand

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· OZON.ru 1438р. [Проверить наличие]
ISBN: 0844234443
Издательство: McGraw-Hill
"Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planning