Обложка книги Marketing Alignment: Breakthrough Strategies for Growth and Profitability

Marketing Alignment: Breakthrough Strategies for Growth and Profitability

ISBN: 1587361183;
Издательство: Hats Off Books

Advertising legend Leo Burnett once said, "It is essential for a brand to maintain a consistent face in every aspect of the media: in classical advertising, at point of purchase, through mailings, or even touch-screen interactive shopping...." This book expands on that philosophy and threads it into every company message broadcast, written or spoken, from inside or outside the organization.