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Mac McKinley

Marketing Alignment: Breakthrough Strategies for Growth and Profitability

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ISBN: 1587361183
Издательство: Hats Off Books
Advertising legend Leo Burnett once said, "It is essential for a brand to maintain a consistent face in every aspect of the media: in classical advertising, at point of purchase, through mailings, or even touch-screen interactive shopping...." This book expands on that philosophy and threads it into every company message broadcast, written or spoken, from inside or outside the organization.
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