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ISBN: 0538875747Издательство: South-Western College Pub
MarketingBuilder is your time-saving solution for planning and implementing your organization's marketing strategy. This comprehensive workbook is from the JIAN family of best-selling and award-winning business software. It provides complete guidelines, thorough worksheets and a sample marketing plan to help you create a professional marketing and sales plan in minimal time. Step-by-step worksheets cover each part of the marketing plan: market analysis, marketing communications and the sales plan. Expert Insights provide practical business advice from writers and experts in marketing. And the Marketing Manager's Survival Guide supplies the day-to-day tools you need to implement plans and monitor marketing challenges.