Marketing Financial Services to Seniors
Larry KleinISBN: 0966206266;
If you are in the financial services community and you are dealing with seniors (or you want to), then you need this book! Marketing Financial Services to Seniors is the first and only book of its kind - written specifically for the stockbroker, insurance agent or financial advisor who wants to do a significantly better job with their senior clientele. This book will give you insights into senior psychology, creating marketing strategies that really work, selling in a way that inspires senior'sconfidence, positioning yourself as a senior expert and much, much more. With 77% of the nation's wealth in hand already, 44 million seniors comprise the best market for your services. Don't wait for business; learn how to effeciently attract and serve America's largest and most lucrative market today!
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