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Carla B. Furlong

Marketing for Keeps : Building Your Business by Retaining Your Customers

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· OZON.ru 2996р. [Проверить наличие]
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ISBN: 047154017X, 9780471540175
Издательство: Wiley
Страниц: 256
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
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