Обложка книги Marketing for Keeps : Building Your Business by Retaining Your Customers

Marketing for Keeps : Building Your Business by Retaining Your Customers

ISBN: 047154017X; 9780471540175;
Издательство: Wiley
Страниц: 256

Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.