Marketing for Pharmacists
David HoldfordISBN: 1582120048;
Provides a practical guide on marketing pharmaceutical services. This comprehensive resource equips pharmacists and pharmacy students with the basic principles of marketing, while building an understanding of the need for marketing pharmaceutical services. Readers will develop a more strategic thought process for solving pharmacist marketing problems, and the ability to apply marketing strategies to pharmacy problems. Marketing theory is augmented by case studies, vignettes, and examples, all specificto pharmacy practice.
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