Обложка книги Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

, , ,

ISBN: 0072472952;
Издательство: McGraw-Hill College

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

Похожие книги:

Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche
Marketing Strategy, by Walker, Boyd, new co-author Mull…