Обложка книги Marketing Management: Knowledge & Skills

Marketing Management: Knowledge & Skills

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ISBN: 0072315571;
Издательство: McGraw-Hill/Irwin

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.