Обложка книги Marketing Management: Knowledge & Skills

Marketing Management: Knowledge & Skills

, ,

ISBN: 0072315571;
Издательство: McGraw-Hill/Irwin

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.

Похожие книги:

J. Paul Peter, Jr, James H Donnelly
Preface to Marketing Management, 9/e, by Peter and Donn…

J. Paul Peter, Jr, James H Donnelly
Marketing Management: Knowledge and Skills, 8/e, by Pet
Book DescriptionMarketing Management: Knowledge and Ski…
Book DescriptionPreface to Marketing Management, 10/e, …