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Douglas K. Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin, K. Douglas Hoffman

Marketing Principles and Best Practices With Infotrac

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ISBN: 0324200447
Издательство: South-Western Educational Publishing
Voice of the Expert! Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.
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