Marketing Professional Services - Revised
Philip Kotler, Thomas Hayes, Paul N. BloomISBN: 073520179X;
In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process--from market analysis and service positioning to creating a promotion mix and implementing the marketing program--with targeted advice for business, legal, design, and medical professions.
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