Нравится LibRing?
Расскажи друзьям:
David Mercer

Marketing Strategy: The Challenge of the External Environment

Книгу можно купить в интернет-магазинах:

· OZON.ru 3045р. [Проверить наличие]
ISBN: 0761958762
Издательство: Sage Publications
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
Посмотрите другие книги этой тематики: