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Paul Millier

Marketing the Unknown: Developing Market Strategies for Technical Innovations

Обложка книги Marketing the Unknown: Developing Market Strategies for Technical Innovations

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· OZON.ru 9992р. [Проверить наличие]
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ISBN: 0471986216, 9780471986218
Издательство: John Wiley & Sons
Год издания: 1999
Страниц: 248
" the most detailed, accurate and pragmatic approach to emergent markets that I know. It should be of interest to anyone who is in charge of transforming research investments into products with a secured market. To me, it is not just a book: it is a reference manual." Jean Robert Passemard, Executive Vice President, Product and Marketing, Renault Automation, France "Professor Paul Millier brings a pragmatic and systematic approach to launching technological innovations. His book represents a major marketing contribution with a profusion of valuable ideas." Marc Fermont, Dow Europe Vice President "Placing considerable emphasis on practical tools, this book provides an original methodology and essential guidelines to further the commercial success of innovative industrial products." Kazuya Matsumoto, President of Canon Research Centre, France "Filled with innovative concepts and dynamic examples, Paul Millier brings concrete solutions to a challenge that many companies...
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