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Thomas J. Stanley

Marketing to the Affluent

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ISBN: 0070610479, 9780070610477
Издательство: McGraw-Hill Trade
Год издания: 1997
Страниц: 336
"Dr, Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads."-Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "This is a must-read book for anyone involved with strategic planning for businesses serving the affluent."-Seth Poppel, Vice President, Director of Corporate Planning, Chase Manhattan Bank, N.A.