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A. V. Seaton, M.M. Bennett

Marketing Tourism Products: Concepts, issues, cases

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ISBN: 1861523025
Издательство: International Thomson Business Press
This book, unlike any of its competitors, focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the immense span of products encompassed by tourism and the existence of markets within markets. A number of chapters are contributed by subject specialists.
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