Marketing: A Complete Guide
Malcolm McDonald, Martin Christopher, Margrit Bass, Susan Baker, Simon KnoxISBN: 033399437X;
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
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