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Gary Armstrong, Philip Kotler

Marketing: An Introduction (6th Edition)

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· OZON.ru 11184р. [Проверить наличие]
ISBN: 0130351334
Издательство: Prentice Hall
This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars?(1) theory and concepts; (2) practices and applications; and(3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing?in sales forces, retailing, advertising, research, or any other areas.
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