Нравится LibRing?
Расскажи друзьям:
Bart Macchiette, Abhijit Roy

MP Taking Sides : Marketing with PowerWeb

Книгу можно купить в интернет-магазинах:

· OZON.ru 16415р. [Проверить наличие]
ISBN: 0072474491
Издательство: McGraw-Hill/Dushkin
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. Packaged with PowerWeb: Marketing. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from Annual Editions: Marketing, curriculum-based materials, weekly updates with assessment, informative and timely worldnews, refereed Web links, research tools, student study tools, interactive exercises, and much more.
Посмотрите другие книги этой тематики: