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Robert J. Thomas

New Product Development: Managing and Forecasting for Strategic Success

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· OZON.ru 6485р. [Проверить наличие]
ISBN: 0471572268
Издательство: Wiley
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.