Обложка книги New Product Development: Managing and Forecasting for Strategic Success

New Product Development: Managing and Forecasting for Strategic Success

ISBN: 0471572268;
Издательство: Wiley

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.