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C. Merle Crawford, C. Anthony Di Benedetto

New Products Management

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· OZON.ru 2028р. [Проверить наличие]
ISBN: 0072471638
Издательство: McGraw-Hill/Irwin
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.