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ISBN: 0471157074, 9780471157076Издательство: Wiley
Год издания: 1997
"Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." —Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." —Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice—to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." —Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at...