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Peter G. W. Keen, Craigg Ballance

On-Line Profits: A Manager's Guide to Electronic Commerce

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· OZON.ru 14843р. [Проверить наличие]
ISBN: 0875848214
Издательство: Harvard Business School Press
When it comes to doing business on line, managers are often confused by what they read, embarrassed by what they don't know, and distrustful of what they hear about the risks and rewards. Once again, Peter Keen, together with Craigg Ballance, helps sort the hype from the reality in this practical, easy-to-use glossary. Featuring over 200 key terms and concepts--from firewall and Intranets to electronic data interchange and security issues--the guide defines, explains, and gives practical examples of the technologies and processes managers must understand to communicate effectively with their IT departments and high-tech suppliers and to implement winning on-line business strategies.