Pinpointing Affluence in the 21st Century: Increasing Your Share of Major Donor Dollars
Judith E. NicholsISBN: 1566251656;
Dr. Judith Nichols weaves demographics/psychographics and fund raising together, revealing the crucial connections between background and strategy. This completely revised and greatly expanded work outlines an underlying philosophy for fund raising in the new millennium, and provides up-to-the-minute advice for finding today's affluent prospects.
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