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ISBN: 0471142549, 9780471142546Издательство: Wiley
Power Promoting How to Market Your Business to the Top! "Jeff Sussman is the consummate PR professional. His ideas and knowledge make him number one. They say we all have 15 minutes of fame coming; well, with Jeff Sussman, there's a whole lotmore, including the financial rewards. He put Check-a-Mate on the map!" — Jerry Palace President, Hill Street Security and Check-a-Mate Investigations "Jeffrey Sussman's marketing and promotional advice is second to none. He has been extremely helpful to me and to my firm. Anyone who wants to reach new levels of success should read Power Promoting." — Stephen J. Cabot, Esquire Chairman, Labor Relations and Employment Law Department Harvey, Pennington, Herting, Renneisen, Ltd. "PR is not just for the big guys. Small businesses, particularly start-ups, can benefit by cleverly thought-out and wonderfully executed public relations. Jeffrey Sussman provided both of those to our company. He got us publicity and...