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ISBN: 0750608773Издательство: Butterworth-Heinemann
Practical Tourism Forecasting is the first step-by-step guide to forecasting tourism demand. It emphasizes how alternative forecasting methods organize information about the past to shed light on the future. It highlights the strengths and weaknesses ofeach of 13 different forecasting techniques and presents rules for determining the optimum model for a given tourism forecasting project. Using examples from the lodging, destination, airline and international tourism sectors, this book employs charts and tables to explain how to *plan a forecasting project *analyze time series and other information *select the appropriate forecasting model * use the model for forecasting and evaluate its results. 'Practical Tourism Forecasting' is ideal for postgraduate students in tourism and hospitality degree programs specializing in marketing, finance and operations. It is also well-suited to managers and administrators who must project demand for their...