Обложка книги Principles of Internet Marketing

Principles of Internet Marketing

ISBN: 0538875739;
Издательство: South-Western College Pub

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which dont, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organizations marketing strategy.