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Ward Hanson

Principles of Internet Marketing

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ISBN: 0538875739
Издательство: South-Western College Pub
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which dont, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organizations marketing strategy.