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Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales

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· OZON.ru 4856р. [Проверить наличие]
ISBN: 1587622025
Издательство: Aspatore Books
Software Product Management decodes the software product management process with an emphasis on coordinating the needs of stakeholders ranging from engineering, sales, and product support to technical writing and marketing. Based on real-world experiencein managing the development of enterprise software, this book details how a team can work together smoothly to achieve their goal of releasing a superior software product on time. Instead of being a step-by-step cookbook that attempts to meet everyone?s needs, the book guides managers to develop the framework appropriate for their organizations and company goals, understand the tradeoffs, and make the right decisions. The book also addresses the challenges of product management in a period of increased commoditization of software technology products. By providing a historical context for the evolution of today?s software marketplace, it presents ideas for prospering in a still rapidly changing environment. Dispensing...
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