Обложка книги Strategic Marketing: An Introduction

Strategic Marketing: An Introduction

ISBN: 0415208106;
Издательство: Brunner-Routledge

Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy.