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Tony Proctor

Strategic Marketing: An Introduction

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ISBN: 0415208106
Издательство: Brunner-Routledge
Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy.
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