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ISBN: 0595189938Издательство: Authors Choice Press
In TechnoBrands , Chuck Pettis introduces the first published step-by-step process for building brands. While modern day “branding” has been around for more than a century—everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia—very few people know the “secrets” of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. “Chuck Pettis has written an important book on a subject of great significance to...