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ISBN: 1567200494Издательство: Quorum Books
CAO is one of the most misunderstood and underutilized strategic weapons available to retailers today. International consultant Barbara Anderson makes clear that in only a limited sense does CAO replace manual ordering. In its full sense it is much more--the optimization of manufacturer, supplier, and retailer distribution to the retail store--based on consumer and store data and corporate policy. Anderson thus provides a framework and checklist for implementing CAO, an understanding of key terminology, solutions to likely problems, and ways to make CAO implementation successful, and in doing so she covers the full spectrum of retailing. A readable, easily grasped, comprehensive, unique book for retailing management and for their colleagues teaching it in college and universities.