Обложка книги The Essentials of Marketing Principles (Essentials)

The Essentials of Marketing Principles (Essentials)

ISBN: 0878916938;
Издательство: Research & Education Association

Covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

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