Обложка книги The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients

The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients

ISBN: 0471293148; 9780471293149;
Издательство: John Wiley & Sons
Страниц: 192

You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews...

Похожие книги:

Breaking down the business growth cycle into four stage…