Нравится LibRing?
Расскажи друзьям:
Ross D. Petty

The Impact of Advertising Law on Business and Public Policy

Книгу можно купить в интернет-магазинах:

· OZON.ru 2463р. [Проверить наличие]
ISBN: 0899306179
Издательство: Quorum Books
The first comprehensive public policy analysis of advertising law, this book presents some practical recommendations to improve the performance of advertising laws from the perspectives of marketers, consumers, and taxpayers. It analyzes all of the recent cases under the primary advertising laws, the Federal Trade Commission and Lanham Acts, to see how well these statutes are serving the interests of competition and consumers. The book also examines less well-known advertising laws such as the antitrust laws and the laws of the U.S. International Trade Commission.
Посмотрите другие книги этой тематики: