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Alan S. Cleland, Albert V. Bruno

The Market Value Process : Bridging Customer & Shareholder Value (Jossey-Bass Business & Management Series)

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ISBN: 0787902756, 9780787902759
Издательство: Jossey-Bass
Год издания: 1996
Страниц: 244
Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linkingcustomer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.