Нравится LibRing?
Расскажи друзьям:
Herbert Meyers, MurrayA J.A  Lubliner

The Marketer's Guide To Successful Package Design

Книгу можно купить в интернет-магазинах:

· OZON.ru 11065р. [Проверить наличие]
· OZON.ru 3675р. [Проверить наличие]
ISBN: 0844234389, 9780844234380
Издательство: McGraw-Hill
Год издания: 2011
Страниц: 272
The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging. -- Terry T. Schwartz Director of Packaging and Creative Services Kraft Foods, Inc. "This book will become an essential source of reference for all those with a specialist interest in brand identity and package design. . . . There is no other more comprehensive yet easy-to-grasp summary of all key criteria on this subject. -- Nick Meyer Brosske, Meyer & Ruf GmbH Dusseldorf, Germany "Herb Meyers has been both visionary and innovator in the field of package design. . . . This new book will be must reading for all consumer package marketers. -- Peter Brinkman Vice President, Marketing Maxell Corporation of America "The authors communicate their vast knowledge on how to achieve successful...