Обложка книги The Marketing Edge : The New Leadership Role of Sales & Marketing in Manufacturing (Oliver Wight Library)

The Marketing Edge : The New Leadership Role of Sales & Marketing in Manufacturing (Oliver Wight Library)

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ISBN: 0471132705; 9780471132707;
Издательство: Wiley
Страниц: 208

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.