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Fred Wiersema

The New Market Leaders: Who's Winning and How in the Battle for Customers

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· OZON.ru 11604р. [Проверить наличие]
ISBN: 0743204654
Издательство: Free Press
The bestselling coauthor of The Discipline of Market Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning companies apart from the pack. In the decade sincethe renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business world. Ask most managers what's different in the new economy and they will tell you that markets are more crowded than ever, and that it is harder than ever to attract and retain customer attention. Our capacity to produce products and information has increased dramatically, creating a glut in the marketplace as more and more companies compete for the same customer. A momentous shift has occurred -- we have, in effect, entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are...