The One-Day Marketing Plan : Organizing and Completing a Plan that Works
Roman G. Hiebing, Scott W. CooperISBN: 0071395229; 9780071395229;
The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.