Обложка книги The Successful Marketing Plan. A Disciplined and Comprehensive Approach

The Successful Marketing Plan. A Disciplined and Comprehensive Approach

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ISBN: 0-07-139521-0; 9780071395212;
Издательство: McGraw-Hill
Страниц: 544

This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

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