The Successful Marketing Plan. A Disciplined and Comprehensive Approach
Roman G. Hiebing, Scott W. CooperISBN: 0-07-139521-0; 9780071395212;
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.