Why Innovation Fails: Hard-Won Lessons for Business
Carl FranklinISBN: 1904298087;
Just because it's great idea doesn't mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software.
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